An autobiographical account of the experiences of the President of IBM's World Trade Corporation, born in 1924, south of Paris. He began to learn English at the age of five. He graduated from an engineering school, Ecole Centrale des Arts et Manufactures, and tooka job as an engineering trainee with IBM France - the lowest paid among his classmates. Two decades later he would be President of IBM's World Trade Corporation and aimed for the top. He represents a recipe for success for anyone wishing to succeed in the development, management and marketing of a business organization.